About two weeks before my last post on Teqlo, I got an email from a producer at the BBC. They wanted to talk about Teqlo. (Actually they wanted to talk about Radar Networks, but stealth companies don't make for compelling telly, as they say across "the pond.") Josh Dilworth at Porter Novelli PR (Radar's firm) was kind enough to suggest they talk to me about Teqlo. The Porter Novelli team did an amazing job of getting feature stories on Radar in Business 2.0 and BusinessWeek.
Quandry... Can't talk about the new Teqlo positioning, gotta stay with the "mashups are cool and we do 'em" positioning. What to do? No time to consult the leading ethicist of our time - Karl Rove. Had to make the call on my own.
As a mentor of mine once said. "the Plan doesn't change until the Plan changes." Notwithstanding the last post, we have not officially announced a new direction; so we are still officially going the same old direction until we go in a new direction.
The result? BBC Video Link Love.
Here's a pointer to the web page for the show Click that was about Twitter, Teqlo, and other cool stuff. Here's a pointer to the full 22 minutes of video (Teqlo is at about 10:00 minutes in).
And here's five minutes of me talking about the emotional range of fear, greed, love and loathing that make early stage investing so much fun.
